A Brief Analysis into E-commence Website Mode of the Domestic Luxury

Lu Lian


with the current prosperity of the luxury market, this paper focuses on e-commence market situation of China’s luxury, disintegrates all the parts during the process of the luxury’s e-commence online shopping, analyzes the three targets and three links of the current e-commence websites at the material level and finds out its appearing relevant problems. This paper also delves deeper and puts forward the online shopping mode at the spiritual level in order to bring some benefit to Chinese e-commence businesses.


Luxury; E-commerce; Mode; Analysis

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DOI: http://doi.org/10.11591/tijee.v12i8.3767


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